Leadership & Collaborators
JAANUS TAMME
Estonia / Global
Certified Brand Strategist
Founder & Creative Partner
Jaanus Tamme is an Estonia-based certified brand strategist and multidisciplinary creative with over 30 years of experience in branding, design, and marketing. Educated across Europe and the US—including certification from NYU under branding expert Scott Galloway—he brings global insight to product design, place branding, and identity work. From co-founding leading agencies to shaping standout brands across industries, Jaanus leads with clarity and creative direction through his studio, Jaanus Tamme Creative.
His approach blends deep conceptual thinking with a refined design sensibility, resulting in work that is both purposeful and visually distinct.
Samuli Karala
London / Global
Creative Collaborator – Photography, Visual Storytelling & AI Exploration
Samuli Karala is an internationally acclaimed creative director and photographer with a studio in London and a global practice. Known for his striking portrait, fashion, beauty, and still-life work, he brings deep visual storytelling expertise to the studio’s projects. From Vogue and Marie Claire to Chanel and Audi, Samuli’s work captures identity, emotion, and atmosphere with precision and style. A passionate explorer of new tools, he also integrates AI into his creative process—blending traditional craft with emerging technology to push the boundaries of visual expression. His work balances artistic vision with brand impact, creating imagery that resonates across platforms and cultures.
ZED ANWAR
London / Global
Creative Collaborator – Visual Strategy & AI-Driven Concepts
Zed Anwar is a London-based, multi-award-winning art director and conceptual artist known for bold, culture-forward work that blends strategy, storytelling, and emerging technology. He challenges brands to move beyond surface-level messaging and speak with clarity and impact.
His campaigns—often powered by AI tools like Midjourney, Sora, and Pika—generate over 14 million organic interactions annually. From Nike and BBC to Greenpeace and Guinness, Zed crafts visual systems that cut through with emotion, relevance, and edge. A believer in creative experimentation, he builds ideas that resonate across platforms—always with bite, never by the book.