Creativity Still Thrives in Traditional Advertising!

In this digital era, it's refreshing to see that creativity in traditional advertising is very much alive. In fact, I'd love to see this kind of approach more often in social media posts, where an image can speak volumes, resonating with the adage, "a picture says more than a thousand words."

Take a moment to appreciate the works of Zed Anwar. Below, he describes the inspiration behind his standout campaign for Greenpeace:

“Ever since I started in the creative field, Ive always had people ask me to make them a logo, it was the hardest thing to do, as everyone hold their logo scared.  So to tackle the question of climate change, I thought what better way to show this message than vandalising big brands logos.  So I chose various car brands that are driving us to extinction with animals in the logo, and turned them into fossils, as what are these brands without the power and grace of the animal? nothing but a fossil.“

– Zed Anwar @zedtrafficker
www.zedtrafficker.com

What to Learn from Blindly Following Trends in Brand Identity

In branding, beware of blindly following technical trends. The digital age introduced the allure of intricate 3D designs, leading many brands, including the likes of Vodafone, most car brands, Apple, and others, to refresh their brand identities with 3D elements, even in outdoor signages. Yet, as the world became oversaturated with these intricate designs, the distinct essence of many brands got overshadowed. Truly well-thought-out branding isn't about chasing the newest design trend but maintaining a consistent and clear identity. The move back to simpler, minimal, and thoughtfully crafted flat designs reminiscent of the early print era serves as a testament to this, even in our digitally advanced age.

Be aware new trends are coming :)

Jaanus Tamme Creative & The TOKIO Announce Collaboration with USCAR to Elevate Brand and Secure Market Leader Position

Jaanus Tamme Creative has kicked off a vibrant collaboration with USCAR - Ameerika Auto, unveiling the social campaign, 'The Power of Now!' Our focus encompasses digital marketing, website development, and enhancing customer experience to secure their market-leading position in selling prominent brands like RAM, Dodge, Chrysler, Ford, Lincoln, GMC, and Cadillac across the Baltic States. Our branding team includes social media specialists, ensuring we harness the most modern marketing tools for the client.

Explore our other projects here >

Announcing Collaboration with Power Up for Pioneering Next-Generation Fuel-Cell Product Design and R&D

Jaanus Tamme Creative is elated to announce the continuation and amplification of our partnership with Power Up Technologies, embarking on a path of innovation and exploration within the realms of R&D and product design for next-generation Fuel-Cells. This collaboration, sparked 6 years ago, has been a journey of invention and progression, beginning with the design of their initial hydrogen fuel-cell and launching it under my own brand, Ropeye, where my role encompassed being the chief inventor and innovator of upscale, sailing-related products for racing boats.

With anticipatory excitement, I am thrilled to navigate forward with Power Up, perpetuating our collective journey in crafting products that simultaneously serve and define the brand, thus continuing our distinctive "product as a brand" concept. This new venture into the energy industry, especially concentrating on hydrogen, is not only promising but also an enthralling project that I am enthusiastically looking forward to unraveling.

Take a moment to explore their very first hydrogen fuel cell and embark on this exciting journey with us.

Jaanus Tamme Creative & THE TOKIO Elevate Tocatec France with Comprehensive Branding

Jaanus Tamme Creative – THE TOKIO engaged in a comprehensive branding project for Tocatec France, an avant-garde boatbuilder rooted in French craftsmanship and innovation. The scope of work encapsulated the formulation of a distinct brand identity, creation of a visually compelling logo, development of a resonant naming strategy, and establishment of a cohesive visual identity. Furthermore, I contributed to the conceptualization and design of the yachts, in addition to developing an exclusive line of merchandise, each element meticulously crafted to reflect and elevate Tocatec’s esteemed positioning in the maritime industry.

SEE MORE ABOUT THE PROJECT HERE >

Equinox Fitness – Pioneering the Future of Marketing and Branding in 2023

Equinox Fitness has established itself as an unrivaled leader in the fitness industry, continually pushing the boundaries with their innovative marketing and branding strategies. As we enter 2023, Equinox shows no signs of slowing down, embracing new trends and technologies to offer captivating experiences for their esteemed members. Let's delve into how Equinox Fitness is spearheading the evolution of fitness marketing and branding.

Personalization and Digital Integration

Equinox recognizes the importance of personalization in the digital era. Through data-driven insights, Equinox tailors its messaging, content, and offerings to cater to individual preferences and goals. This approach has resulted in increased member engagement, satisfaction, and retention. Members appreciate the personalized workout recommendations, virtual classes, and targeted promotions, making them feel seen and valued by the brand.

Case: Equinox+, a digital fitness platform introduced by Equinox, has seen remarkable success. Providing an extensive library of on-demand workouts, live classes, personalized training plans, and expert guidance, Equinox+ has attracted a large user base, reinforcing the brand's commitment to digital integration and personalized fitness experiences.

Experiential Marketing

Equinox Fitness captivates its audience through immersive experiential marketing campaigns. By organizing captivating events, unique fitness challenges, and interactive brand activations, Equinox creates memorable and shareable moments that resonate with current and prospective members alike. These experiences leave a lasting impact, reinforcing Equinox's position as a lifestyle brand centered on holistic well-being.

Case: The Equinox "Rise & Reshape" event series drew significant attention and generated buzz in 2023. These events incorporated elements of dance, music, and wellness to create immersive fitness experiences. By leveraging influencers, celebrities, and renowned fitness professionals, Equinox was able to engage both existing members and potential customers, amplifying its brand reach and boosting member acquisition.

Digital Content Creation and Community Engagement

Equinox continues to thrive on digital platforms, seamlessly integrating content creation and community engagement. Through engaging storytelling, expert-led workouts, and informative articles, Equinox provides valuable content that educates, inspires, and fosters a sense of community among members. The brand leverages social media, podcasts, and interactive digital platforms to connect with its audience on a deeper level.

Case: Equinox's podcast series, "Be Inspired," featuring interviews with influential figures in the fitness, wellness, and lifestyle realms, has garnered a dedicated listener base. By sharing inspiring stories and expert insights, Equinox strengthens its position as a trusted authority in the industry while establishing an engaged community of listeners who actively follow and support the brand.

Embracing Online Fitness Trends

In response to changing market dynamics and increasing demand for virtual fitness solutions, Equinox has successfully incorporated online fitness trends into its offerings. Alongside their physical clubs, Equinox provides virtual classes, on-demand workouts, and proprietary fitness apps, allowing members to access high-quality fitness content anytime, anywhere. This commitment to seamless integration between offline and online experiences solidifies Equinox's position as a forward-thinking fitness brand.

Case: Equinox's partnership with a popular fitness app in 2023 resulted in a surge of app downloads and user engagement. Through this collaboration, Equinox was able to extend its reach beyond its physical locations, attract new members, and provide existing members with enhanced accessibility to its wide range of fitness programs and resources.

Equinox Fitness continues to push boundaries in 2023, staying at the forefront of fitness marketing and branding. Through personalized experiences, experiential marketing campaigns, digital integration, and a focus on sustainability, Equinox elevates the fitness journey for its members. With a commitment to innovation and a deep understanding of their audience, Equinox Fitness remains a trusted leader in the ever-evolving fitness and wellness landscape.

Article by The Tokio

MR PORTER – Revolutionizing Brand Building and Online Marketing

MR PORTER has carved a remarkable path in the luxury fashion arena, revolutionizing the way men shop for clothing, accessories, and grooming products. Its unparalleled success hinges on ingenious brand-building and online marketing strategies, captivating fashion enthusiasts worldwide. Let's explore some captivating cases that showcase these triumphs.

#1 Personalization and Tailored Shopping Experience

MR PORTER’s unwavering commitment to personalized experiences has been instrumental in its success. The integration of advanced, data-driven algorithms allows MR PORTER to accurately decipher customer preferences, empowering them to create curated recommendations, tailored campaigns, and customized content. This personalized approach enhances customer satisfaction, increases engagement, and fosters ongoing customer loyalty.

#2 Exceptional Editorial Content

In MR PORTER’s brand-building endeavors, the creation of exceptional editorial content has proven fundamental. By delivering industry-leading style guides, interviews, articles, and videos curated by knowledgeable experts, MR PORTER ensures its customers receive unparalleled inspiration, fashion insights, and expert advice. This content not only exhibits a steadfast dedication to quality but also establishes MR PORTER as a reliable and influential force within the fashion industry.

Let's Focus in on 'Editorial' - MR PORTER's Prime Marketing Tool and a Catalyst for Success.

  1. Content Impact:

    • MR PORTER witnessed a remarkable increase in website engagement following the introduction and ongoing publication of The Journal. Users spent, on average, 50% more time on the platform per visit.

    • The brand saw a 30% increase in return visitors, attributing this notably to the compelling, recurrent editorial content.

  2. Sales and Conversion:

    • The strategic placement of shoppable links within editorial content resulted in a 25% increase in product page traffic originating from The Journal.

    • An uplift of 18% in sales was observed, linked directly to the products featured within the editorial pieces, highlighting a seamless blend of content and commerce.

  3. Customer Retention and Loyalty:

    • Subscribers to The Journal demonstrated a 20% higher average order value than non-subscribers, illustrating the monetary impact of editorial engagement.

    • A 15% uptick in customer loyalty was noted, with engaged readers showing a higher frequency of purchases and interactions with the brand.

#3 Harnessing Influencer Power

MR PORTER has mastered the art of influencer collaboration, forming partnerships with influential personalities in the fashion and lifestyle spheres. These strategic collaborations enable MR PORTER to tap into new audiences, fortify brand visibility, and establish unwavering credibility. By aligning with reputable individuals, MR PORTER successfully harnesses the immense power of influencer marketing to bolster its brand positioning.

#4 Cultivating Community through Social Media

MR PORTER diligently fosters a dynamic community through an exceptional social media strategy. By actively engaging their audience across various platforms, sharing captivating content, highlighting product offerings, and creating immersive brand experiences, MR PORTER stimulates community interactions and forges deep connections, cultivating an extraordinarily loyal following.

#5 Collaborations and Exclusive Releases

Forming strategic collaborations with renowned fashion designers, brands, and influential figures has been instrumental in MR PORTER's brand-building endeavors. These exclusive and limited-edition releases evoke excitement, generate customer interest, and establish MR PORTER as a purveyor of highly sought-after luxury fashion. Such initiatives reinforce MR PORTER's commitment to providing unique and exclusive experiences to its esteemed customers.

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MR PORTER’s mastery of brand-building and online marketing strategies has solidified its position as an unrivaled innovator in luxury fashion retail. Through meticulous focus on personalization, exceptional content creation, influential partnerships, and the cultivation of a vibrant community, MR PORTER has redefined the online shopping experience for men's luxury fashion. The ongoing success of MR PORTER serves as an esteemed exemplar for the fashion industry, underscoring the immense power of embracing digital platforms and forging authentic brand connections with customers.

www.mrporter.com


Article by THE TOKIO