In branding, beware of blindly following technical trends. The digital age introduced the allure of intricate 3D designs, leading many brands, including the likes of Vodafone, most car brands, Apple, and others, to refresh their brand identities with 3D elements, even in outdoor signages. Yet, as the world became oversaturated with these intricate designs, the distinct essence of many brands got overshadowed. Truly well-thought-out branding isn't about chasing the newest design trend but maintaining a consistent and clear identity. The move back to simpler, minimal, and thoughtfully crafted flat designs reminiscent of the early print era serves as a testament to this, even in our digitally advanced age.
Be aware new trends are coming :)
