In this digital era, it's refreshing to see that creativity in traditional advertising is very much alive. In fact, I'd love to see this kind of approach more often in social media posts, where an image can speak volumes, resonating with the adage, "a picture says more than a thousand words."
Take a moment to appreciate the works of Zed Anwar. Below, he describes the inspiration behind his standout campaign for Greenpeace:
“Ever since I started in the creative field, Ive always had people ask me to make them a logo, it was the hardest thing to do, as everyone hold their logo scared. So to tackle the question of climate change, I thought what better way to show this message than vandalising big brands logos. So I chose various car brands that are driving us to extinction with animals in the logo, and turned them into fossils, as what are these brands without the power and grace of the animal? nothing but a fossil.“
– Zed Anwar @zedtrafficker
www.zedtrafficker.com
